How Tik Tok Has Influenced Home Design This Year
TikTok has influenced us to try a lot of unexpected things this year—from butter boards to “hair slugging.” But it’s also served as an endless-scroll inspiration board for the more practical, everyday things, like how to improve the homes we live in.
Whether that means simply reorganizing a messy pantry or adding in a design element to transform a boring room, TikTok has inspired many creators to get it done—or, in many cases, hire someone else to do it.
Taskrabbit, the online marketplace of service providers for home projects, analyzed 3.9 million Taskrabbit bookings from the last 12 months to gain insight into trending tasks and conducted a survey to learn how social media platforms pushed forward these trends. To be clear, TikTok is far from the only player in this game, with Pinterest and YouTube coming in as the top sources of home and interior inspiration in the U.S., according to the survey. However, many of the top bookings and requests on Taskrabbit can be traced back to popular TikTok trends and communities, like restocking videos and BookTok.
Keep reading to learn about the major ways social media has influenced home design and interiors this year, as well as Taskrabbit’s predictions for the trends that will reign supreme in 2023.
Top Home Trends of 2022
Curves and Arches
Along with providing some extra visual interest to otherwise rectangular rooms, curvature and rounded edges can help to soften out the atmosphere of interiors, making spaces feel more calm and comforting. Though some homeowners and renters are lucky to have built-in archways in their homes, many others have had to find more creative ways to get this effect. That’s where social media really came in handy. Painted archways were all over TikTok this past year, and according to Taskrabbit, 23 percent of TikTok users tried the trend out in their own homes. The report also stated that requests for painted arches rose 34 percent on Taskrabbit this year.
This trend toward more curved and organic shapes in the home also correlates with the findings in Etsy’s trend report, with more and more people searching for “melting forms” in home decor, like wavy candles and ceramics.
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Statement Ceilings
Home design trends are looking up—literally. The survey found that more than a fifth of respondents said they have painted or wallpapered their ceilings in the last 12 months. There are plenty of unique ways to turn that boring white wall overhead into a statement ceiling, whether that’s adding paneling, beams, plaster, or statement lighting, but Taskrabbit specifically had a 129 percent increase in requests for adding wallpaper to ceilings this past year.
Kitchen Organization
You basically can’t get on TikTok without seeing at least one video of someone restocking their pantry or organizing their fridge. Whether it’s your preferred lane of entertainment or not, these videos have inspired a lot of people to rethink their home organization, most prominently in the kitchen. According to the report, nearly half (49 percent) of all TikTok users have been inspired to organize their fridge this year. Many people also sought out assistance, with general requests with organization help on Taskrabbit rising 37 percent year-over-year and cleaning bookings spiking by 55 percent. The report also noted that mentions of the word “restock” increased by a dramatic 165 percent. (It’s safe to say this is probably due to the massive database of #restock videos on TikTok, which has over 14.7 billion views.)
Covered Walls
No more sad, empty walls. Though minimalism has had plenty of time in the spotlight, the Taskrabbit report shows that there’s a growing trend for filling the walls of our homes with art and shelving. Taskrabbit saw a 25 percent increase in mounting requests year-over-year, thanks, in part, to BookTok inspiring 36 percent of users to put up shelving to display their book collections. The report also found that ArtTok gave 40 percent of users the push to try out DIY art projects and decorate their walls with their own creations.
Wellness Interiors
While 54 percent of people surveyed said they care about having a home that will look good on their social media platforms, there’s also a growing interest in creating a space that goes beyond just looks, and truly feels good to live in. According to the survey, 94 percent of people also reported that the most important thing about their home is that it is cozy and welcoming. This has led to a 200 percent increase in booking requests mentioning the word “wellness,” with specific booking requests including music rooms, meditation spaces, libraries, and home gyms.
Home Trend Predictions for 2023
Looking ahead to 2023, many of Taskrabbit’s predictions are continuations of the trends we’ve been seeing over the past year as interiors move away from minimalism, while still pursuing cozy, relaxing interiors. What’s anticipated to show up even more in the year ahead, though, is the impact of increased costs of living and tighter budgets.
Cluttercore
The #cluttercore hashtag has nearly 80 million views on TikTok and 22 percent of users are looking to re-create this trend in their own home, according to the survey. Taskrabbit predicts the maximalist trend will play out via statement flooring, decorative accents, and clashing colors, textures, and patterns.
Upcycling
As a response to tighter budgets, many homeowners will be looking to work with what they already have to refresh their spaces. Taskrabbit predicts people will be getting extra-scrappy in the year ahead, upcycling furniture rather than replacing it, and finding more affordable options for renovations, like using tile stickers to refresh backsplashes.
Energy-Efficient Interiors
According to Taskrabbit, 98 percent of those surveyed say they plan to make changes to their home to help reduce their energy bills. In the U.S., requests for wall paneling to improve insulation are already up 83 percent.
Biophilic Design
Though Taskrabbit found that requests mentioning houseplants have gone down, people are interested in more dramatic ways of bringing the outdoors inside. Specifically, the requests for living walls have surged by 76 percent. Taskrabbit also predicts an increase in indoor water fountains being installed, along with an increased demand for natural materials, such as hemp, bamboo, and rattan, in the home.
Cozy Aesthetics
The year ahead is also expected to bring more warmer tones throughout interior design, Taskrabbit predicts. The company has already seen bookings for indoor painting that mention warm colors such as terra-cotta, sunset, and burnt orange trending up, with 38 percent of those surveyed saying they plan to introduce these shades to their walls next year.
